Media Two Interactive

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to their programmatic offering and will not change their own properties (Google Search, YouTube, etc). You can read their full press announcement,

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