Spoiler Alert: Media Industry Lacking Training

Two years ago Media Two did their own analysis as it related specifically to the top 20 media agencies we come across on a daily basis.  Truth be told, it was for our own brand positioning.  With more than 35,000 agencies all saying “we buy media better” or “we’re data driven” or “our people are the best”, we just wanted to better understand what truly differentiated us from an outsiders perspective.  While analyzing 53,817 employees – we came across one shocking statistic, and that was 9%. 

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