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The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo

Note:  This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We …

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You’ll Never Get Hired by Media Two…

…by telling me how great you are, or how stupid someone else is or by showing me how many certifications you’ve achieved.  Believe it or …

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Understanding the Customer Journey

If you haven’t noticed yet, we love attribution. And by attribution, I mean a real multi-touch attribution platform that allows you to connect all channels …

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Voice Activated Search

As technology progresses and everything is literally on demand, it’s a good time for us to take a look at both our organic and paid …

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X Marks the Spot

Did you ever have a treasure map when you were a kid? Maybe one with the footprints to denote the correct path to follow and …

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Here’s What’s Wrong with Google Attribution

A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles. …

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