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Google AdWords: Advertising Made Too Easy

Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time, …

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Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet …

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Media Career Opp: Data Analyst

Career Opportunity for a Marketing Data Analyst:  Media Two is looking to bring on a data driven team member who wants to not only analyze …

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The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the …

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iMedia Agency Summit Takeaways

Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry. …

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Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. …

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