The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of
Around a year ago, we began a process of reflection here at Media Two – looking at the values that truly make up our culture
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us
Over 150,000 workers laid off in the tech industry over the last several months. The number is staggering. Google, Amazon, Meta, Twitter, Salesforce, and the
I get the question all the time. “Aren’t we just bidding against ourselves?” Redundancy across technology and media platforms used by agencies or brands is
When most people think of the fourth quarter, their minds either wander to buzzer-beating jump shots, game-winning offensive drives, or the insanity that comes with
