Media Two Interactive

Media

Native. Undefined.

Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying more tactics as ‘native’ when developing media strategies as the lines continue to blur with publishers, mobile platforms, video networks, commerce sites and social networks all offering some form of …

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Attribution 101 – What the heck are we talking about?

Most of us have heard the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s been over a hundred years since those words were first uttered, yet for some reason the advertising industry still struggles with the same familiar challenge. For the …

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Digital Media Strategy | Programmatic Media Buying

Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process.  Typically, remnant inventory is placed on an exchange, in which technology such as Demand Side Platforms (DSP’s) or Trading Desks will Real Time Bid (RTB) on the data and available inventory.  Pretty simple …

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