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The Definitive Guide to Media Jargon – Part 2: Math Behind the Media

Note:  This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying.  In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me.  Just …

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The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo

Note:  This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We can probably all agree that in today’s world we live in a constant state of information overload.  Every time you turn around old Mr. Webster has found something new to …

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Here’s What’s Wrong with Google Attribution

A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles. Their attribution prayers have finally been answered. On the other hand, in our office eyes rolled, laughs were stifled and chairs emptied with the announcement. Yes, the integration between DoubleClick …

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4 Reasons to Ditch Your Traditional Media Mix for Digital

Okay, put down the phone, you don’t have to cancel all of your traditional buys. Honestly, a good media plan generally needs a mix of traditional and digital. But your ROI is probably taking a hit because you either don’t have enough digital, or you don’t have any (eek!). If you aren’t sold on digital …

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Five Things You Need to Know About Attribution

Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are unfamiliar, the concept of attribution modeling is actually pretty simple. First, take every single data source you can think of from your marketing mix and centralize it. Second, track conversions against …

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