Media
Optimize Shmoptimize
“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means.
Melissa Ilardi
September 26, 2017
Media Buying
Apple is about to crush your remarketing dreams.
If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might
Trey Dickert
September 13, 2017
Analytics
Know Your Damn Role
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Seth Hargrave
August 30, 2017
Media
Digital Media Viewability
Digital media viewability was defined by the IAB was a bad thing or a good thing. At the time, nobody had any clue – yet
Michael Hubbard
August 23, 2017
Analytics
The Definitive Guide to Media Jargon – Part 2: Math Behind the Media
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In
Seth Hargrave
July 19, 2017
Analytics
The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo
Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We
Seth Hargrave
July 18, 2017
Media Two In the News
August 15, 2022 |
Sara Guaglione
August 1, 2022 |
Kayleigh Barber
August 1, 2022 |
Michael Burgi
June 14, 2022 |
Kayleigh Barber
June 16, 2022 |
Tim Peterson & Kayleigh Barber
