The Best and Worst Commercials of Super Bowl LVII – A Media Buyer’s Perspective
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us
Over 150,000 workers laid off in the tech industry over the last several months. The number is staggering. Google, Amazon, Meta, Twitter, Salesforce, and the
It’s that time of year again—time to start planning your Black Friday shopping spree! Retailers have already started releasing information about this year’s deals, and
You may have heard about this little company called Amazon. It’s been over ten years since they launched the first Retail Media Network (RMN), and
You may have been hearing it for a while now. The voice in your head that’s questioning, “Is Facebook dead?” It’s true, the social media
‘Tis the season! Or at least it is according to Amazon. Forget about Memorial Day sales, and keep the idea of Black Friday shopping in