As the CEO of a media buying agency, I’ve witnessed firsthand the seismic shifts in our industry resulting from mergers and acquisitions. In the last
In late February 2020, I attended what would be my last in-person event before the COVID shutdown – LiveRamp’s RampUp San Francisco 2020. The theme
Ah, the Super Bowl – a time when the world of sports collides headfirst with the galaxy of advertising, creating a supernova of entertainment, excitement,
I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of
Over 150,000 workers laid off in the tech industry over the last several months. The number is staggering. Google, Amazon, Meta, Twitter, Salesforce, and the
