Case Study: Range USA
About
- Range USA is the world's largest operator of indoor shooting ranges, offering safe, clean, and modern facilities for firearm enthusiasts of all experience levels. Established in 2012, the company has expanded to over 50 locations across 13 states, providing a wide selection of firearms, ammunition, accessories, and educational classes led by certified instructors. Committed to promoting responsible gun ownership, Range USA delivers a welcoming retail experience and comprehensive training to develop proficient firearm users.
Challenge
- With limited resources for constantly refreshed creative and weekly sales, Range USA needed an additional resource to provide more display creative faster.
- We needed a resource that would work in the outdoor space that offered dynamic creative optimizations and templated shells that would fit Range USA’s brand.
- Find a dynamic creative partner that allows for a deals feed to be updated on-demand.
Approach
- After the RFP process, Media Two worked with the dynamic creative partner to create brand compliant ad templates.
- Coordinated a product feed that integrated sale data into display ads.
- Tested the creative in remarketing first and then branched out into prospecting strategies. This helped offset the higher adserving costs.
Results
increase in transaction volume
0
%
increase in ROAS year over year
%
increase in seasonal
ROAS from remarketing
ROAS from remarketing
%
