Case Study: Muddy
About
- Muddy is a global leader in high quality and durable outdoor equipment and accessories ranging from hunting blinds, stands, seats, trail cameras, bags, packs, and now apparel. Their goal is to deliver category-leading gear for the best value in the hunting industry.
Challenge
- After launching a new apparel line, Muddy approached us with the need to support sales through a paid media campaign. Our targeted media buy had a very short and competitive timeframe to make an impact.
- Adding to the necessity to drive positive ROAS and revenue quickly was the fact that geo-targeting had to be applied based upon specific climate needs. Featured apparel needed to match “Cold, Warm, and Mild regions.”
Approach
- Programmatic media offered the fastest and most efficient method to deploy messaging and targeting. Region-specific messaging was developed to address specific climate demands while geo-targeting ensured reliable delivery of those messages.
- High-impression programmatic tactics were used to build momentum and engagement around the brand while optimizations focused on regions where revenue exceeded expectations.
Results
increase in revenue
0
%
reduction in cost per purchase
0
%
improvement in ROAS
0
%
