Media Two Interactive

Michael Hubbard

Spoiler Alert: Media Industry Lacking Training

According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or respondents find their firms investment in media training is either “unsatisfactory” or “entirely unsatisfactory”.  Those respondents represent a combined media spend north of $20 Billion. Two years ago Media Two …

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What Does Unified First Price Auction Mean to a Marketer?

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to …

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Digital Media Agency Career: Strategy

Digital Media Innovation Strategist Media Two has created a new role to help with the overview future guidance for our clients and agency.  This role entails research, review, and evaluation of new media technologies, platforms, media partners and publishers.  This person will help with both existing client strategies as well as for new business presentations. …

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Google AdWords: Advertising Made Too Easy

Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time, it was really just testing brand keywords, product-based keywords, some really broad-based keywords (And I mean broad!  think super broad – like “dog” or “moon” when your product was a …

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Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that …

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