Media Two Interactive

Month: May 2017

4 Reasons to Ditch Your Traditional Media Mix for Digital

Okay, put down the phone, you don’t have to cancel all of your traditional buys. Honestly, a good media plan generally needs a mix of traditional and digital. But your ROI is probably taking a hit because you either don’t have enough digital, or you don’t have any (eek!). If you aren’t sold on digital …

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Programmatic TV: The Good, The Bad, The Fuzzy – Part 2

If you read Part 1 of this programmatic TV series, you probably already understand that programmatic TV offers many benefits such as lower costs, the ability to integrate third party data for more granular targeting and a more automated media process. You might already be considering it as a saving grace for your TV buys. …

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