Search Engine Marketing Services

Search is the epicenter of all of your marketing efforts, and working with an experienced search engine marketing (SEM) agency who knows Google (Adwords), Yahoo/Bing (Microsoft AdCenter), Yandex and Baidu search engines will give you a marketing advantage.

We don’t just take credit for the search conversions, we help you to understand how your marketing and media mix drove those conversions, and then we optimize your campaign structure, ad groups, keywords, bids, targeting and ad copy to maximize your performance. We utilize your Paid Search Advertising to support and optimize your SEO (organic or natural search) efforts, and vice versa.

In order to fully understand your marketing mix, you must understand how your brand reacts to search marketing – both paid and organic. It is the last touch-point for so many conversions, yet it is influenced by so many offline events. Media Two ran the first ever ad campaign on Google (now called AdWords), and continues to align analytical data with both online and offline events to determine the optimal marketing mix for our clients. Once you've maximized your Search Marketing efforts, then you need to dig deeper into that marketing mix to see how much higher you can set the bar for your search campaign. Display Media is a great place to start - and Media Two's Interactive Media Planning and Buying section speaks a little more to this.