Search Engine Marketing Services
Search is the epicenter of all of your marketing efforts, and working with an experienced search engine marketing (SEM) agency who knows Google (Adwords), Yahoo/Bing (Microsoft AdCenter), Yandex and Baidu search engines will give you a marketing advantage.
We don’t just take credit for the search conversions, we help you to understand how your marketing and media mix drove those conversions, and then we optimize your campaign structure, ad groups, keywords, bids, targeting and ad copy to maximize your performance. We utilize your Paid Search Advertising to support and optimize your SEO (organic or natural search) efforts, and vice versa.
“In the last 4 years we have used 2 other “Search Marketing” companies. The results were disappointing to dismal. Since working with Media Two, we have seen growth and revenue directly related to their efforts. (Consequently) Our franchise owners actually decided to increase their budget this year and direct all funds to Search Marketing efforts. We are thrilled to have Media Two helping us advance…”- Heidi Morrissey, CFE/VP Marketing & Sales, Kitchen Tune Up
In order to fully understand your marketing mix, you must understand how your brand reacts to search marketing – both paid and organic. It is the last touch-point for so many conversions, yet it is influenced by so many offline events. Media Two ran the first ever ad campaign on Google (now called AdWords), and continues to align analytical data with both online and offline events to determine the optimal marketing mix for our clients. Once you've maximized your Search Marketing efforts, then you need to dig deeper into that marketing mix to see how much higher you can set the bar for your search campaign. Display Media is a great place to start - and Media Two's Interactive Media Planning and Buying section speaks a little more to this.
A series of firsts…
- Began in the days of Overture
- Beta tested AOL search
- Beta tested MSN search
- Released Search/Display correlation study in 2007
- Have managed monthly search campaigns ranging from $500 per month to $800,000 per month.
Beta tested Google advertising (prior to AdWords launch)
- Served on the IAB Search Marketing Committee
- SEMPO Circle Member
- Research Committee Member
- We are experienced with Omniture’s SearchCenter, Atlas Search, MOJO Search, SearchForce, Doubleclick and many more bid management tools.
- Former TIMA President and Executive Board members
- Internet OldTimers Association member