Interactive Media Planning and Buying
Media Two manages all of the heavy lifting of the online media planning and buying (whether it’s DSP’s, RTB’s, Facebook, Search or just a plain old fashioned display buy on your local market news site), ad operations (ad serving, reporting/analysis, vendor relations, etc), ad buying, search engine advertising, social media advertising, mobile advertising and more.
Using search as a tool not only allows us to predict where a campaign will find traction online but also helps facilitate what creative and message combinations will best communicate with the client’s target audience. Search campaigns are comparably more cost effective and extremely quantitative. Our teams pull real time reports, evaluate and adjust campaigns quickly. Design uses the data to craft compelling imagery for banners, emails, landing pages and web sites that complement the successfully tested messaging. Strategy examines what works and expands the campaign’s reach across the web to find the target audience where they live, work and play online. Our approach grounds our testimony that digital should drive the marketer’s entire mix.
Our Media Planning and Buying process is a lot lengthier than we care to discuss on a static website, and it includes a number of traditional media elements as well including Print, TV, Radio, OOH and more. Rather than ramble on, why don't you take a look at some of our case studies, testimonials and sample campaigns to see how we've driven ROI for other Fortune 500 clients.
Media Buying Power:
Media Two has assembled the M2Trading Desk that gives your Direct Response campaigns a seat at more than 13 advertising exchanges and serves more than 420 billion impressions a month. This equates to scale and buying power that ensures your campaign won’t be buying premium inventory at anything less than remnant rates.